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Areas of close-mown grass in Kirkby have been transformed into annual and perennial wildflower landscapes on land between tower blocks and along prominent road corridors to Kirkby. The projects have evolved through a working partnership with the environmental charity Landlife. As a result the borough was christened the Wildflower borough in 1992, and Landlife has since established the Millennium National Wildflower centre at Court Hey Park in Knowsley, Merseyside, itself helping to set new standards if good practice for creative conservation.